The conventional franchise model is an alternative to precarious employment and other unloved jobs
A & W Canada has created a special program to attract millennials like Barmil Mahli, who owns a franchise in Toronto (Ousama Farag/CBC)
Millennials are showing increasing interest in a traditional sector of the economy, as young Canadians buy into franchise brands and create new franchise concepts.
Though jobs numbers in Canada are generally improving, many millennials continue to face the prospect of precarious employment. Others struggle to find purpose in conventional jobs. Franchising offers an attractive alternative to some.
« It’s not a job right? » says 31-year-old Carmelo Marsala.
Marsala’s company Spray-Net has brought a splash of innovation to the exterior house painting business.
Attracting millennial entrepreneurs
Leaning on a pallet of buckets in his Montreal area warehouse, Marsala says, « the whole thing with franchising is that you’re in business for yourself, but not by yourself. »
